While I'd like to say that Danger Mouse is simply expanding upon the brilliant free-marketing model of my latest album, the man formerly known as "Brian Burton" built an empire of future Grammy nominations and sold-out tours thanks to ramming the Jigga Man up the ass of publishing companies worldwide with the free release of The Grey Album way back in 2004. (Plus, I'd have a hard time convincing the average audiophile that we didn't just photocopy a page from the Book of Reznor and his album, The Slip).

But sure enough, the online world is abuzz (a-boing?) in regards to DM's upcoming release, "Dark Night Of The Soul" (and, Christ, I heard people talking about it in the elevator of a Park Avenue office building today). As it turns out, there's no way he was going to get sample clearance for the record and his label, EMI, announced they wouldn't release it.

The solution? The album is being uploaded to P2P sites and they are releasing a jewel case with a blank CD-R inside (it's also reported that it will come packaged with a booklet containing photographs from David Lynch). Buy the blank CD, download the tracks, burn the damned thing yaself...

"Brilliant," I say. "Utterly brilliant."

(And lookie here - you can already stream it at NPR.org)