Feb201002
Brand Identity
02:41 PM
I spent a good chunk of the last decade bathed in the cool glow of an LCD flatpanel display, churning out new-media content - both visual and alphanumerical - for companies large and small.  So, it comes as no surprise when an art-director comes out of the woodwork to inquire as to whether or not I'm still in The Biz (answer: "no fucking way in hell") but, on occasion, a former co-worker will throw something really cool my way.

madison1.jpgPictured above is a branding image for the Madison Group Graphics Center.  And while it's pretty clear that a Photoshop Jock went to town overlaying that logotype, a closer look at the model leads me to believe that the bulk of his work is real.

And while it's a pretty sweet image in it's own right, imagine that it's the first thing you see when you walk off of the elevator... and it's HUGE.

madison2.jpgBest of all: the copy in white below the left arm which reads "ARTISTRY.  PRECISION.  COMMITMENT."

Bad-ass.

(Click either image to view full-size in a new window.  Special thanks to Reiko and Chris for providing the images and the tip!)

2 Comments

Oh yeah, that is definitely the hotness.



"Commodification."

But, you know, pretty.





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