Tattooer, designer, and fine artist Scott Campbell -- who owns Saved Tattoo with Chris O'Donnell in Brooklyn -- designed a ready-to-wear capsule collection and leather bag line for Louis Vuitton, Spring/Summer 2011. This isn't the first time Campbell has worked with the luxe brand; he's the tattoo artist and good friend of Vuitton Creative Director Marc Jacobs. It is, however, a first working with LV Men's studio director Paul Helbers on a collection with a distinct tattoo aesthetic. He tells NY Mag in an interview about the collaboration:
Now when people hear tattoo prints, a lot of them think bad Ed Hardy T-shirts. I think when I first met with Paul about it, when he first said, "Hey, I want to do a collaboration, have it be tattoo-inspired," I think we both at the same moment said, "Okay, not like Ed Hardy."
Right. There's such a stigma associated with tattoo-printed clothing. Tattooing in general has changed so much in the past, with reality shows, and you see tattoos in the media so much now. It's so overexposed. I feel like there are definitely things that are really beautiful about tattooing that are still underacknowledged. I feel like it's part of my responsibility, with whatever attention I get from the art and fashion world, to really be loyal to what I love about tattooing and take it back from reality shows and Ed Hardy.
To promote the collection, Vuitton has created a "video diptyque" that "invites you to follow Scott Campbell in his New York creative universe
before leaving to a mysterious destination to be revealed very soon..." The first video, shown above, shows Scott running around NYC, designing in his studio, more running around and then, zooom, he's off with passport in hand and fancy LV bag to the airport. In the second video, he arrives in Paris [no mystery there], jumps in a limo and is driven to the LV magic kingdom, where they eventually put him to work.
See the end result of that work, including the bag below, on High Snobiety as well as other design & fashion blogs.
Thanks to the fabulous Badur of Punk Medics for the video links.