Aug201319
Nike Apologizes for Samoan Pe'a Tattoo Appropriation
09:16 AM
nike samoan tattoo.jpg
Nike's limited edition "Pro Tattoo Tech Tights" had a limited run, as the company pulled the line after rightful outrage over its appropriating the ancestral art of the Samoan pe-a -- the traditional tatau of the Samoan men. Receiving the pe'a is a sacred right of passage, and so naturally, Nike's exploitation of the patterns for women's exercise gear was seen, at the very least, as insensitive to Samoans.

But this isn't the first time Nike and other companies have been accused of being "culturally exploitative." Check this video for more.


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EDITOR IN CHIEF:
Marisa Kakoulas
CONTRIBUTORS:
Miguel Collins
Craig Dershowitz
Brian Grosz
Sean Risley
Patrick Sullivan
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