When a ticket becomes just a tattoo
If you ever hung out in an American independent record store in the 90s, there's probably no doubt that you've heard of Rocket From The Crypt - an awesome alt-punk band (with a horn section!!) who emerged from the San Diego scene in 1989. Well, they've recently reformed for a reunion tour - which some pals of mine just caught in Los Angeles, and they'll be in NYC for the next two nights - but there's some unfortunate news for those who have chosen to permanently adorn themselves.
Here's the backstory: around 1991, the band decided to take a logo from one of their singles and get it tattooed on themselves. Then, they decided that anyone who got the tattoo would gain free admission to their shows FOR LIFE.
But, as the Wall Street Journal reports - it simply isn't feasible anymore on their current set of dates.
Mr. Reis says the group heard from "hundreds" of tattooed fans asking about admission. When the band asked clubs to let them in free, they were told there was no room. The venues had sold out. "When we were around the first time, selling out shows was not our forte," he says. "There was usually plenty of room."
What was fun was to see how artists (and clients) reinterpreted the design to their own personal interests.
[Tattoo by Mike Stobbe]
Long before I ever decided to get tattooed, I always that this was a brilliant piece of marketing (as well as a way to truly connect with your fans). Sure, it's real easy to get your favorite band's logo tattooed on you, but it's rare to get something back from it; true artistic reciprocity.
While most of the work that I've found online isn't of the caliber we usually feature, I still think that they had an awesome idea.
Read the WSJ article here.