Results tagged “ad”

11:26 AM
eagle skull tattoo.jpgTattoo by Rick Daignault.

With greater acceptance of tattooing and also greater competition, studios have been stepping up their game to present their work and attract new clients in wonderfully creative ways. [We recently posted Nazareno Tubaro's video, which parodied the TV show Dexter.]

In another beautifully produced ad -- one that brings the old school sexy back -- Mata Mata studios in Hamilton and Cambridge, Ontario have created this smokin video (below) with photographer Brooks Reynolds.

The video has a definite allure; now let's see just who it lures into Mata Mata.

For a bit of background, Rick Daignault opened up Mata Mata in Hamilton, Ontario in February 2007. Since then, the shop has grown with the additions of Kevin Urie, Darryl Hart, Craig Grainger, Jon Gray, Dana Wood, Thomas Penny, and their receptionist Keosha Blaine, whom they say makes the artists' lives much easier. [I love it when artists give props to their receptionists and managers. It's still rare these days.] In November 2010, Mata Mata opened their second location in Cambridge, Ontario.

All the artists use the hand-made machines built by Rick himself. You can check Mata Mata's Facebook page for a look at his handiwork. You'll also see more tattoo work from each artist in their individual photo sets.

hand tattoo.jpgHand tattoo by Kevin Urie.
07:57 PM
yahoo tattoo ad.jpg
The wonderful Vince Hemingson of The Vanishing Tattoo sent me this new Yahoo ad that features photo-shopped custom work on a petite coquette who really loves social networking. And flowy scarves.

Vince sent the ad around to a bunch of us who dig this stuff (after it was passed along to him from a law professor for comment) and offered his thoughts:

"The tattoos of the young lady in question are an excellent example of a graphic designer's superb grasp of the use of Photo Shop.  Hence, I am sure she is a model, chosen for her delightful, girl next door quality.

I do find it interesting that Yahoo's marketing department has decided that body art and social networking both uniquely reveal something about an individual.  And tattoos and body art, especially large "tattoo sleeves" on a young woman, are still rare enough to make her seem "cool", "edgy" and an "early adopter" of social trends, something Yahoo no doubt wants potential users to consider when it comes to using their products.

And with Yahoo's search engine expertise it has probably not escaped their notice that tattoos continue to be a top ten internet search item and that more than one of three North Americans between the ages of 18-35 have one or more tattoos.  According to a recent Harris Poll, it's 36%!

Needless to say, Yahoo's marketing campaign is certainly an "artfully" executed attempt to resonate with the segment of the marketplace that has embraced tattoos and body art as a form of personal expression."

Seeing ads with tattoos has become so common that I don't even give it a second look any more. But I agree with Vince that the choice of the "girl next door" and not punk chick is a new twist.

Do y'all still find it surprising to see tattoos used to shill things like a 90s web portal?
connect with us

Marisa Kakoulas
Miguel Collins
Craig Dershowitz
Brian Grosz
Sean Risley
Patrick Sullivan
Needles and Sins powered by Moveable Type.

Site designed and programmed by Striplab.

NS logo designed by Viktor Koen.